Spot the odd one out: Naomi Campbell, Lauren Bacall, Christie Brinkley,
No, there isn’t one, in fact. For Winston Fletcher, as you can see, has
also posed with a ‘milk moustache’ for the benefit of the Milk Industry
Evidently, the Bozell campaign has reversed a 30-year sales decline in
milk across the US and lifted consumption by 2 per cent. So Winston
gamely agreed to have a glass and get it stuck in his real-life
moustache for a new-business mailer to Delaney Fletcher prospects in the
‘This is a famous campaign in America but we’re trying to repeat it
here. It’s obviously of particular relevance to dairy product companies
and milk companies,’ he says, shrewdly.
Nice idea, Winston, but we think your average UK client would prefer to
see Naomi and Christie.