Now you're nothing if you're not abstract, with 101, Being, Now and, one that never fails to raise a titter, Johnny Fearless. Production companies were never known for conservatism in this particular area, but things have gone to a new level with Toby Courlander and Bash Robertson's new outfit 15 Badgers. The name was apparently inspired by the nocturnal habits of the Soho-based collective. Apparently, they are a "black and white" sort of crowd and they like to roam Soho at night, like a bunch of, erm, badgers.
What is it with agency names nowadays? Diary remembers a time when you could get away with a collection of founders' surnames.