Diary: Can you be Stella man?

The Stella Artois male has moved from wife-beater to lady-killer in just a few decades.

To nurture this image, the brand is sponsoring the Cannes Film Festival and is asking men who fancy themselves as smooth-talking, cigarette-smoking, piano-playing charmers to enter a contest to star in a film that will premiere at the festival.

The winner will play Jacques d'Azur, Stella's fictional French fancy man, in a biopic of his life.