When you hear that LBi's Ewen Sturgeon was escorted from a hotel this week for using an ironing board as a skateboard, you expect alcohol may have been involved.
But no, Sturgeon was taking part in the Electrolux pitch, where agencies were asked to video themselves doing extreme ironing.
Joining LBi were Tequila's ironing clowns, Lowe's ironing bikers, and Rapp jumping naked into a river with just an iron to cover their - ahem - private areas.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register Now