So who were those "smooth and sexy American transsexuals" last
week? Step forward Simon Clemmow, Johnny Hornby and Charles Inge.
From the agency's Baker Street offices, the team had noticed a flurry of
illicit activity around the public telephone boxes.
So imagine the three partners' surprise when they suddenly spotted their
faces splashed all over the box outside.
You might wonder about their rather unhealthy interest in calling cards
in phone boxes, and it seems this wasn't lost on their creative team,
Matt and Laurie, who decided it was time for a little joke. "After
walking past, we did a double-take and first were very shocked, but as
you can imagine, we ended up having the night of our lives!" Hornby
boasted merrily, if not entirely truthfully.
Campaign did its homework and found out that the person on the end of
the line was a legitimate American transsexual, who didn't take kindly
to all this interest.
Still, maybe they've hit on a novel way to attract business.