With a prohibition speakeasy theme, seeing cocktails served in teacups, the night soon became rowdy, with the evening's host, Russell Kane, a former copywriter at Billington Cartmell turned comic, being roundly ignored.
However, this all changed when Marc Mendoza took the stage to host the annual auction - and people started generously digging in their pockets.
Allan Rich, the former media man, showed that his name was stunningly appropriate by spending the most - a whopping £9,900, including £5,000 on a Kia Picanto.
The most sought-after prizes of the night, amassing £4,000 worth of bids, were tickets to see Michael Jackson at The O2. However, any excitement generated by the auction was surpassed by the night's musical act: the Sugababes.
So, with Nabs eventually raising £1.3 million, it appeared that everyone was a winner on the night - apart from maybe Matt Steward, the head of new business at Rainey Kelly Campbell Roalfe/Y&R.
Upon leaving the shindig at 1am, after drinking his own body weight in tequila and sambuca, he decided that the queue for taxis was way too long to waste time in and that a much better idea would be to enjoy a cigarette and a lie down in Battersea Park.
At around 5am, he was awoken by the birds singing and the sun rising over Battersea power station.