But not if you work at Godman. Classy Torremolinos - a place better known for its hoardes of lilo-bobbing sunseekers than for its deserted beaches and waters - was the chosen venue for Lowe's last Burger King ad.
And what could have been more interesting for the average sunbather than the sight of an extremely realistic shark's fin bobbing in the surf?
If they've finished reading their obligatory holiday bonkbuster, not a whole heap, according to the producer, Marcus Gondolo.
One day was spent making sure the rig "looked right" in the water, accompanied by, ooh, half the pedalo and jetski community in Spain and a few horrified parents screaming at their kids to get out of the shark-infested water.
The next day, despite the shoot being based a good hundred metres out at sea, our intrepid heroes were dogged with rubber-necking tourists in speedboats convinced they were on the set of the next Jaws film. The "shark loonies" gossip then travelled far and wide, becoming the talk of Torremolinos' "lively" nightlife.
And so Gondolo found out the next day. "It was like Oxford Street on a Saturday. We really needed a sports-day megaphone, but had to shoo them away ourselves. It took bloody ages," he protested. "People were panicking when we filmed the fishermen jumping into the water - they thought they were about to be eaten," he chuckled.