Diary: Surely, it's time for DLKW to get its adland hits out?

Perhaps they should sell tickets when Delaney Lund Knox Warren & Partners does a pitch. What all-singing, all-dancing affairs they must be, with neither a pie-chart nor a strategy document in sight.

Don't get us wrong. We aren't knocking it. It's clearly a winning formula, given the agency's enviable pitch-conversion rate. And it took us weeks to get Sex Bomb out of our brains after the Halifax's Howard Brown brought it to our screens in 2000 (and, heaven knows, we tried).

And what a host of other DLKW musical memories have remained to haunt us since then.What better than You Sexy Thing to sell a few cans of Branston Baked Beans or Cab Callaway's 30s hit Minnie The Moocher to introduce the delights of Halifax mortgages? And for V8, how about some dancing vegetables singing Oh What A Beautiful Morning? Exhibiting a profound understanding of music genres, student Super Noodle-eaters were targeted with the rock anthem Since You've Been Gone by Rainbow. Now even the AA has found DLKW's soft-shoe shuffle irresistible. So let's get set for months of driving ourselves crazy with You've Got A Friend.

So after the singing tins and dancing forks, we think it's time for the CD. So how about it DLKW? We'll be first in the queue outside HMV.


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