Diary: Surfers get dirty at M&C

Ever get told by people that most ads being made today are a pile of shit? In the case of M&C Saatchi's latest offering, this couldn't be more true.

The agency's poster work for Surfers Against Sewage is not for the faint-hearted and would put even the hardiest commuters off their Marmite sandwiches. The campaign stars the professional surfers Jack Johns, Celine Gehret and Chris Ranford, who nobly put vanity to one side for a good cause. It must have taken a lot of effort to get some of the images to look so repugnant, or perhaps M&C just sent the surfers for a quick bathe on the South Coast.