DIARY: Surprise for Finlay as he takes MediaCom's inaugural ORA award

School swots will doubtless be lining up with the news that MediaCom has decided to award its best press reps with a shiny new trophy for their services above and beyond the call of duty at work.

MediaCom's press department has created the ORA - that's Outstanding Rep Award. The recipient of the inaugural award was none other than Sam Finlay of IPC TX. Finlay had no idea this gargantuan trophy was heading his way, and was flabbergasted when it was bestowed upon him at a surprise ceremony this week.

"It's not really a trophy, it's more like a wine bucket," an observer marvelled, although Finlay will have to rescind the silverware after half a year to enable another high achiever to win the prize.

Finlay was judged along with the rest of the reps by the entire press department and press council against a list of criteria on positive and negative aspects of their relationships. So all those who fancy a spin with the trophy might consider a bit of brown-nosing is in order over the next six months.

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