Diary: Swapping ads for apps

It's funny. Agencies all over town are claiming to be busy, making this ad or doing that pitch. But it seems Wieden & Kennedy keeps finding the time for pointless digital tomfoolery.

Last month, it was the mango juice Twitter trending topic and, this month, it has decided to create what is possibly the most pointless iPhone application known to man.

Now, try to contain your excitement: the agency has created the Wieden & Kennedy iPhone app, enabling its lucky users to view its Twitter feed and blog ramblings on their iPhone. Don't all rush to the App Store at once.