DIARY: Taffs keep a welcome in the hillside, but not for mobile phone ads

Flushed with success from last week’s court victory over Vodafone, the Orange account team at WCRS now believes it has further reason to party.

Flushed with success from last week’s court victory over Vodafone, the

Orange account team at WCRS now believes it has further reason to party.



One of Vodafone’s current commercials, by BMP DDB, featuring mysterious

situations inspired by the X-Files, has been drawing a certain amount of

criticism.



The ad, aimed at demonstrating the company’s breadth of coverage, is

shot in a mossy Welsh valley. It features the two X-Files-type agents

interviewing a local woman about how she has ‘reached the other side’.

They think she has connected with some alien force, but all she means is

that she has reached the other side of the valley with her Vodafone.



Unfortunately for Vodafone and BMP, reports claim that they shot the

film in a valley where mobile phones don’t work. And now the local

chamber of commerce has complained that the ad is misleading.



The problem was drawn to our attention by a mischievous member of WCRS’s

Orange team.



‘Far be it from a rival agency to dish the dirt, but they’ve ******! up

again,’ he sniggered.



But perhaps the WCRS tribe has been premature with this week’s

champagne. Vodafone’s Mike Caldwell told the Diary that the ad was

filmed in a South Wales valley where mobiles do, in fact, work, although

he did admit that the Llanberis chamber of commerce has complained that

the ad is misleading because it believes it suggests that mobiles work

in all valleys.