DIARY: TBWA London takes to the streets touting for trade for Form Design

Ambiguity can be a bit of a double-edged sword. As the saying goes: one man's cunning and clever creative is one Campaign reporter's, er, turkey (or something like that).

This is just our way of explaining why a mildly amusing poster campaign by TBWA/London should have our knives out.

The idea seems innocuous enough. Put up a few cleverly worded posters on Charing Cross Road to raise awareness among ad agency staff of the internal network offering Form Design @ TBWA/London.

Cue two executions. One claims "Trevor Beattie wants TBWA/London to share its clients with another company" and the other "Andrew McGuinness thinks his clients need another agency".

"What?" I hear you cry. "They're sending business elsewhere? Are they out of their minds?"

All becomes clear when it's revealed that the other company/agency McGuinness and Beattie are referring to is none other than Form Design. Clever stuff, eh?

But, even though it's been proved many times that the sun and the planets revolve around the advertising industry, there are actually some people out there who don't know who Trev and Andy are. So when these posters are seen at 2am by punters who have just been kicked out of the Astoria's G.A.Y. night, you can bet there were some raised eyebrows.

"Who is this Andrew McGuinness, who are his 'clients' and what kind of 'agency' is he running?" the crowd no doubt muttered to themselves.

Thank heavens there wasn't a phone number on there.