Diary: Now that's a superfan

News that the creative shop Rehabstudio is giving UK staff a morning's holiday on 25 April to watch the 2am première of Game Of Thrones has blossomed from a post on LinkedIn to the Daily Mail and beyond.

Goat of thrones: a more upmarket kind of memorabilia
Goat of thrones: a more upmarket kind of memorabilia

It sounded a bit eccentric to Diary but, after hearing that the Rehabstudio founder Tim Rodgers once bought a goat that appeared in Game Of Thrones to give to his parents, it became clear: he’s just a big kid at heart.

Georgiadis’ hat-trick

The Match Of The Day host and former England captain Gary Lineker (pictured) was the guest speaker at an Advertising Week Europe dinner hosted by Phil Georgiadis of Blue 449 and Seven Dials’ Simon Kelner. Lineker could barely contain his excitement as his old club, Leicester City, continue their run of success, while Georgiadis was in a celebratory mood after scoring a double promotion to UK chairman of Publicis Media and global chairman of Blue 449. If Georgiadis ever fancies a third job as a football manager, he certainly knows how to confound his rivals with cryptic messages. "Whilst I don’t claim to have all the answers," he says of his new dual role, "I think I know what questions we should be asking."

New presenting duo

Facebook’s vice-president of EMEA, Nicola Mendelsohn, and her Google counterpart, Matt Brittin, made quite a double act when they shared a sofa at a Dentsu Aegis Network panel at Advertising Week Europe. "If ITV wants anyone to do a morning show, it’s a work in progress but we’re up for it," Brittin joked. Move over, Piers Morgan and Susanna Reid. Just don’t mention tax…

What feminism?

Creature held a discussion about the portrayal of women in advertising recently. But just before the session began, the feminist academics were treated to Bloodhound Gang’s The Bad Touch (with lyrical gems such as "I want you smothered, want you covered like my Waffle House hash browns"), which blasted out from the speakers. Fortunately, the shop does not take itself too seriously.

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Social photos of the week, 22 April 2016

Dentsu Aegis Network’s Tracy De Groose has been prolific at Advertising Week Europe and caused a stir by proclaiming the death of the "big idea".

"D&AD judging has a reputation of being mean-spirited. In a charming way. Like the English." The world according to R/GA’s Nick Law ahead of the D&AD Festival, which kicked off this week.

AllTogetherNow’s chief executive, Conor McNicholas, on the Iron Throne from Game Of Thrones during an Advertising Week Europe party. Apparently, it’s still less imposing than the chair in Johnny Hornby’s office.

@nicolafox_ snapped the singer Macklemore at Mail Brands’ Advertising Week Europe gig at Koko.

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