Mahmood Choudhury is asking companies to pay to have a small logo of their brand placed directly on to a contact lens. He will wear this for a minimum of seven days. His website (though he prefers to call it a "websight") is called www. advertiseonmyeyes.com. George Osborne has a lot to answer for.
We've had people selling ad space on their faces, but one poor chap has been reduced to selling ad space on his eyeballs.