DIARY: There’s no such thing as a truly original idea and that’s set in stone

That boring old issue of creative copyright has come up again. Yet another bunch of moaning minnies are complaining they’ve been ripped off.

That boring old issue of creative copyright has come up again. Yet

another bunch of moaning minnies are complaining they’ve been ripped

off.



So what - there’s nothing under the sun that hasn’t been done before.

You should be flattered that anyone has looked twice at your ad, never

mind actually wanted to repeat it in any way.



Er...hold on...with this one it really looks like they’ve sort of got a

point. Blimey, that’s really, like, outrageous. Flipping Nora, it uses

the same line as well.



Just take a look at the latest ads for Tesco and Asda. Both feature

stonemasons chiselling away at a headstone, both are filmed in an olde-

worlde style, and both communicate the same message.



‘At Asda we believe a promise should be forever. We believe in permanent

low prices on all of your shopping, all of the time,’ says the first

voiceover (cue close-up of old fella with chisel).



‘We believe Tesco is unbeatable value all year round. That’s guaranteed

and set in stone,’ says the other (cue same close-up).



Asda’s ad appeared two weeks before Tesco’s but, interestingly, Asda is

not complaining. So who is doing the aforementioned whining? None other

than an anonymous source at Bates Dorland, home of the Safeway account.



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