Remember Thickhead, that glutinous Carlsberg-Tetley alcopop that was
pulled from the shelves in September because the chubby bloke on the
label looked too young to be associated with anything stronger than
Dandelion and Burdock? Hopefully, yes.
Well, it’s been discovered that the ‘model’ used on the bottle’s label
was, in fact, a former member of the advertising community.
It was one Ian Hayes, renowned for his lumbering appearance and, well,
thickheadedness, who was a planner at BST BDDP before joining a product
development outfit that worked with Carlsberg to launch the alco jelly.
‘Ian is Thickhead. He is the man,’ says a jubilant BST staffer who first
rumbled the true identity of the bloke. ‘He used to work here and he
honestly had a reputation for being a bit thick.’
Interestingly, Ian is aged 30.