DIARY: Thick and fruity (and that’s just the booze)

Remember Thickhead, that glutinous Carlsberg-Tetley alcopop that was pulled from the shelves in September because the chubby bloke on the label looked too young to be associated with anything stronger than Dandelion and Burdock? Hopefully, yes.

Remember Thickhead, that glutinous Carlsberg-Tetley alcopop that was

pulled from the shelves in September because the chubby bloke on the

label looked too young to be associated with anything stronger than

Dandelion and Burdock? Hopefully, yes.



Well, it’s been discovered that the ‘model’ used on the bottle’s label

was, in fact, a former member of the advertising community.



It was one Ian Hayes, renowned for his lumbering appearance and, well,

thickheadedness, who was a planner at BST BDDP before joining a product

development outfit that worked with Carlsberg to launch the alco jelly.



‘Ian is Thickhead. He is the man,’ says a jubilant BST staffer who first

rumbled the true identity of the bloke. ‘He used to work here and he

honestly had a reputation for being a bit thick.’



Interestingly, Ian is aged 30.