You never know where a good adman will turn up, but few would have
expected that one of the industry's best kept secrets can be found
behind the wheel of a company car.
Yes, the TBWA/London chauffeur, Tony Roberts, may be trained at The
Rolls Royce School of Driving and be the gatekeeper of the agency's
off-road Nissan - complete with mod cons including a mini bar and DVDs
in the back of the seats - but he's also the secret eyes and ears of the
So watch what you say, as his great knowledge of adland doesn't just
come from inside the pages of Campaign.
And the multi-talented man has also picked up a few creative skills over
the years as well. Talented Tone has exhibited an array of creative
skills to rival his earwigging prowess, which included designing an ad
for the agency's client News International, which cheekily read "Sven
Goran Erick The Sun", which proudly hung on a flag from the Nissan. In
these lean times, it looks like multi-tasking is the way forward.
In fact, so good is this man's advertising insight that we hear that
Carl Johnson, the president of TBWA in New York, tried to poach him. And
Paul Simons, now the chairman and chief executive of Ogilvy & Mather UK,
is also said to have been so impressed with Tony that he tried to lure
him to Canary Wharf. Which would not be out of character; hasn't Simons
already lured Lar-issa Joy, Jeff Quilter, Paul Belford and Nigel Roberts
from the agency?