DIARY: TOP GEAR - Interflora

Flowers. The bloody things grow out of the ground - they should be free. And yet Interflora makes a mint because it knows that, even if we knew where to pick a bunch of daffs, we probably couldn’t be bothered.

Flowers. The bloody things grow out of the ground - they should be

free. And yet Interflora makes a mint because it knows that, even if we

knew where to pick a bunch of daffs, we probably couldn’t be

bothered.



And we certainly wouldn’t be able to send them through the post. The

fact that they turn to dust only adds to their fragile appeal.



Who knows why those petals have the power to melt hearts? But they work

a treat, which is why we grab the phone or log on to the internet as

soon as we’ve had a row with our girlfriends/wives - not to mention

every Mother’s Day, Valentine’s Day and a fair few birthdays.



They can come in handy in business, too. Want to apologise for that

production cock-up on your best clients’ ad? Say it with flowers. And on

a more sinister note, remember the wreath that a rival allegedly sent to

Peter Howard-Williams when he took over as managing director at Pearl &

Dean?



Still, the flower thing can backfire. A certain bunch of female

employees were dismayed when they received flowers from their boss -

while their male counterparts got bottles of Scotch.



A dozen roses - pounds 39.94



www.interflora.com.



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