No, Cannes hasn't been brought forward by six months, Pussy is in fact an energy drinks brand that (according to its website) is "irreverent, sophisticated and a pleasure to drink". But for those agencies keen on being the one that helps shoot Pussy to fame, the chances are you'll face tough competition - because many in the industry are already speculating that when it comes to chasing pussy, there are more than a few agencies that already have easily enough experience. Naming no names, of course ...
Feature
Diary: Tough contest for Pussy
New-business directors flicking through Campaign last week will have no doubt been intrigued to see the headline: "Agencies line up for Pussy."
