Diary: Turkey of the week - 4creative/Herbal Essences

Lucy Aitken is disappointed by 4creative's Herbal Essences idents for Desperate Housewives: "These idents are as lame as the Friends/Jacob's Creek link-up. The weary strategy, a play on words between 'organic' and 'orgasmic', just doesn't make the most of viewers' affinity to the show. This is below par for Channel 4's in-house division, which promotes Channel 4 programmes such as Faking It and Indian Summer, as well as producing eye-catching work for the retailer New Look."