Diary: Turkey of the week - Abbott Mead Vickers BBDO/Birds Eye Fish Fingers

James Hamilton yearns for the past when he watches Abbott Mead Vickers BBDO's work for Birds Eye Fish Fingers:

"These ads need to be set on a Lord of the Flies-style desert island populated by stage-school children, not in the kitchen of some weird hot-house family who spend every waking moment cramming for Oxbridge entrance exams. And surely if you had Suggs coming round for dinner, you'd cook something a little more imaginative than fish fingers. Or was his participation mandatory for the agency to get their hands on the Madness soundtrack?"