"So, TV is switching from analogue to digital. I have got that much from this ad, but I am confused why it has to pop up in the middle of the Sony Bravia 'balls' spot. Just as you are enjoying one of this year's unanimous picks, up pops the unimaginatively named Digit Al with some convoluted explanation about how easy the changes are going to be. Surely there was a less clunky and confusing way to convey something that is essentially quite simple."
Emma Barns frowns at Abbott Mead Vickers BBDO's new Digital UK campaign: