Diary: Turkey of the Week - Abbott Mead Vickers BBDO/Mars Planets

James Hamilton is puzzled by the new spot for Mars Planets:

"These are essentially a packet of Revels with half of the flavours missing. Abbott Mead Vickers BBDO has opted to stress this with a fruit machine. Three models stand in slack-jawed amazement at the near limitless (six, according to my calculations) combinations in which you might ingest a toffee, a nougat and a miniature wafer. A similar approach to a packet of Revels would yield 720, making them 714 times better than Mars Planets."