"A child finds a lacy bra in the back of the car and asks his parents what it is. Their response is to carry on driving, flashing their white, Orbit-cleaned teeth in wide grimaces. According to the endline: 'You can't help but smile.' Well, unless you're watching this ad, that is, in which case you can't help but want the smug, bra-less mother to choke on her gum and the shameless, cheesy father to drive into the back of someone."
Emma Barns does not smile at Abbott Mead Vickers BBDO's latest spot for Orbit: