Feature

Diary: Turkey of the week - Abbott Mead Vickers BBDO/Orbit

Abbott Mead Vickers BBDO has failed to amuse Colin Marrs with this ad for Orbit:

"A thin line separates offbeat wackiness from toe-curling awfulness, and this ad falls on the wrong side. The idea - characters fighting with invisible opponents - was always going to be tricky to pull off, but it is hard to believe actors were employed - embarrassment oozes from their faces and their body language. Watching their deranged gesticulations, it is easy to mistake their fencing outfits for loosened straight-jackets."

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