Diary: Turkey of the Week - Abbott Mead Vickers BBDO/RAC car insurance

John Tylee doesn't think there's much mileage in the new Abbott Mead Vickers BBDO TV ad for RAC car insurance:

"Not the sexiest of products to sell but surely the agency creative department could have done better than this. Is it a bird? Is it a plane? No,k it's an RAC man sporting clipboard and jet-propelled shoes appearing Superman-like alongside a motorist to give him a quote. Let's hope the real thing isn't as annoying and irritating. This ad has all the pulling power of a clapped-out Cortina."


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