"This spot promoting Sainsbury's efforts for the enforced hilarity of Red Nose Day irritates me on so many levels. Its otherwise credible spokesman Jamie Oliver promises that 'the more red noses we buy, the sillier we'll get'. This silliness consists of making its staff dress up in fancy dress. Personally, I'd rather Sainsbury's improved its trading terms with its suppliers. But perhaps that would be too silly."
Jeremy Lee despairs over Abbott Mead Vickers BBDO's ad for Sainsbury's: