Mark Sweney dislikes Abbott Mead Vickers' ad for Norwich Union Direct: "As if the ads with Richard Blackwood weren't bad enough, we are expected to believe that viewers have taken to the 'quote me happy' strapline so well they are using it themselves. Patronising and implausible, unless it's meant to be tongue-in-cheek funny, in which case it failed." Send your suggestions to email@example.com.
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