Diary: Turkey of the week - Amazon's TV sport/Kindle reader device

Ian Darby wants to kick sand in the face of Amazon's TV spot for its Kindle reader device:

"The Kindle looks like a smart piece of technology but one thing its critics have suggested is that it's not very well suited to taking on a beach - with sun, salt, water and sand all providing potential for mishaps. So what does Amazon do? Makes an ad that features a bloke in a deckchair on a beach reading his Kindle. He looks less at ease than people reading a newspaper or a paperback would appear in the same situation."