"The first spot by Bartle Bogle Hegarty since winning the account is, as the ad puts it, a 'disaster'. For a start, who puts Baileys on a cake? In fact, the last place you'd want to put Baileys is over cake, unless you're on a high-speed highway to fat camp. The acting is terrible and out of sync with the voiceover. Baileys shouldn't be associated with a 'summer' evening and a dull dinner party. Let's do this again? Over my dead body."
Sara Kimberley is a fan of Baileys the drink, but not a fan of the new Baileys ad: