Suzanne Bidlake found herself wanting to throw the new Warburtons ad by Bartle Bogle Hegarty to the ducks:
"The spot features an overseas visitor discovering that the UK has gone mad for the bread brand. Every business he passes seems to bear the baker's name. And guess whose toast awaits him on arrival at his hotel? It wasn't that the story felt stale after a very short while; I also couldn't fathom the strategy. The fact that a baker dominates the market doesn't make me slather over its seeded batch."