Diary: Turkey of the week - BBDO Germany/Orbit Performance

Ian Darby finds BBDO Germany's ad for Orbit Performance a toothless effort: "This ad just about proves Orbit Performance gum is better than trying to clean your teeth with sticky tape, which must be the weakest USP ever. If you thought tired, generic gum ads couldn't get any worse, then think again." Seen worse? E-mail turkeys.campaign@haynet.com.


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