Diary: Turkey of the Week - BBDO/Gillette

Ian Darby will never visit the bathroom with another man after watching BBDO's latest spot for Gillette:

"What is it about Gillette? It ditches Tiger Woods but instead of heading for more creative vistas, comes up with this turbo-charged pile of cack.

And one tip for aspiring copywriters. Having men in a washroom saying 'less tug and pull' incessantly is not a recipe for success on mainstream TV. It has to be an early contender for 'Turkey of the Decade'."