"The spot begins with the line: 'The whole world has a pulse.' Rubbish. No, it doesn't. Just looking around a normal work environment disproves this statement within seconds. Notepad, mouse mat, copy of Campaign, pen, stapler, Rolodex ... none of these things has a pulse. It just seems like lazy writing to make something up because it matches the product."
Noel Bussey is angry at being lied to by BBDO New York in the agency's latest ad for the Oral B Pulsar toothbrush.