Diary: Turkey of the Week - BBDO New York/Oral B Pulsar toothbrush

Noel Bussey is angry at being lied to by BBDO New York in the agency's latest ad for the Oral B Pulsar toothbrush.

"The spot begins with the line: 'The whole world has a pulse.' Rubbish. No, it doesn't. Just looking around a normal work environment disproves this statement within seconds. Notepad, mouse mat, copy of Campaign, pen, stapler, Rolodex ... none of these things has a pulse. It just seems like lazy writing to make something up because it matches the product."


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