Diary: Turkey of the Week - Beattie McGuinness Bungay/Carling

However, Noel Bussey is bored to the point of hitting the lager bottle by Beattie McGuinness Bungay's latest Carling work for its C2 variant:

"Oh my God. This ad does make me want a lager, but not one that I could drink all day without getting drunk on. Despite the boring music and the drab colours, the ad's 'circuit board' metaphor is so tediously blunt and devastatingly dull that it left me thinking that if Stella Artois is the PlayStation 3 of circuit boards, then C2 is the Atari 2600."