"What a bizarre career move from one of England's national treasures - to leave a successful soap after 16 years and sign up to a cheap-looking ad. The spot makes you feel like you're watching a tacky take-off of Moulin Rouge on absinthe. Then there's the bit where she cackles. And she has an astoundingly unoriginal line, 'Come on boys, show us yer balls', as two bingo balls are revealed."
Katherine Levy is bewildered by Beta's first ad for JackpotJoy, starring Barbara Windsor as the Queen of Bingo: