Diary: Turkey of the Week - BETC Euro RSGG, Peugeot

The new Peugeot ad by BETC Euro RSCG underestimates its audience, according to Anne Cassidy:


"Here's a rough idea that didn't get polished up by the time it reached TV. A man takes delivery of his 'body' (ie. an uninhibited version of himself), which persuades him to do crazy stuff. The creators ignored subtlety and instead beat the viewer round the head with the conceit, even putting the words 'I am your body' on the chest of the impulsive version of the main character. Yes, we get it, and it's not clever."

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