Camilla Palmer is irritated by BMP DDB's campaign for British Gas: "Hospital dramas have a lot to answer for. This tries to sex up the tedious task of getting a bloke round to fix the boiler by showing us some chaps in boiler suits talking urgently into their mobiles and racing around in a box-van. It doesn't work, even when the dramatic heartbeat kicks in and we're told the boiler is 'gonna be OK'."
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