"I can just imagine what Bray Leino were thinking when it came up with this one: 'Hey, we want the kids to eat our cereal. They love The Mighty Boosh so let's just copy that.' Unfortunately, the result is a very poor attempt at a Mighty Boosh-style crimp-off. Back off Honey Monster and leave the crimping to Vince Noir and Howard Moon."
Kate Nettleton thinks the latest Sugar Puffs ad is a shameless and sloppy attempt to "tap into popular culture". She says: