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Diary: Turkey of the week - Buchanan Group's Brand Power/Nescafe Cappuccino

Kunal Dutta spluttered at Buchanan Group's Brand Power spot promoting Nescafe Cappuccino:

"This boilerplate push for Nescafe has all the subtleties of a state propaganda video. The images of supermarket shelves, didactic voiceover and step-by-step instructions for making a cappuccino, risk damaging Nescafe's brand by being confused with its genuine advertising efforts. And 'Brand Power' sounds like a sexed-up measurement tool of a quantitative research agency."

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