DIARY: Turkey of the week - Cheetham Bell JWT/Gaviscon

Lucy Aitken's stomach churns at Cheetham Bell JWT's latest TV work for Gaviscon: "As the season of over-indulgence descends upon us again, Alka Seltzer's plink, plink fizz and its bedraggled tequila worm from Christmases past spring to mind. How Gaviscon expects to achieve stand-out in the marketplace via a creepy-looking white hand that fans the fires of indigestion pain is anyone's guess."

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content