DIARY: Turkey of the week - Cheetham Bell JWT/Gaviscon

Lucy Aitken's stomach churns at Cheetham Bell JWT's latest TV work for Gaviscon: "As the season of over-indulgence descends upon us again, Alka Seltzer's plink, plink fizz and its bedraggled tequila worm from Christmases past spring to mind. How Gaviscon expects to achieve stand-out in the marketplace via a creepy-looking white hand that fans the fires of indigestion pain is anyone's guess."