Diary: Turkey of the week - CheethambellJWT/Gaviscon

Glen Mutel is left feeling rather dismayed by CheethambellJWT's new Gaviscon work: "This female traffic cop has had her indigestion relieved by Gaviscon. In fact, it has worked so well, that she now feels able to direct the traffic using the medium of break dance to the strains of the Flashdance theme. Indeed, her performance is so infectious that passers-by start to join in. Yes, it really is as bad as it sounds. Can this commercial really have been made for the UK market? It looks like a global campaign."