Diary: Turkey of the Week - Cheil Europe/Samsung

Noel Bussey is surprised at how the level of creativity can differ from week to week:

"Ads with footballers. Last week, creative excellence with the Guy Ritchie-helmed opus for Nike. This week, utter dross from Cheil Europe for Samsung. I know Samsung is Chelsea's shirt sponsor, but no player would tempt me to part with hundreds of pounds on the premise 'if it's good enough for John Terry ...' He probably gets given one free, anyway. And why make it so sterile? I just don't see the point in any of this."