"A meerkat with an eastern European accent was a tough act to follow but I had hoped comparethemarket's rivals would pull out the big guns. Unfortunately, Gocompare's effort is an irritating Italian opera singer who prances around with a bunch of equally irksome coffee-shop customers. And then there's the one-liner that ends the spot: 'How much do you think he cost?' 'He's only a tenor.' Aleksandr 1 - Opera singer 0."
Kate Nettleton can't help but cringe when watching Gocompare's ad by Chris Wilkins: