"The cheesy 're-enactment' formula of these ads has lost all sense of irony in the appalling execution, which borders on patronising. To make matters worse, the ads seem to be highlighting functions of the new operating system that has existed on Macs for the past five years. A taskbar? Snapback? Well done Microsoft, you're finally catching up, what's next the mPhone?"
Kate Nettleton, a Mac fanatic, was unimpressed by the latest TV campaign for Windows 7 from Crispin Porter & Bogusky: