Diary: Turkey of the Week - DDB UK, Flora Cuisine

Sara Kimberley had to watch the new Flora Cuisine ad by DDB UK three times to understand what was going on between the irritating Vernon Kay and his mum, Gladys: "I had no idea what was being said, for a start.

"And why anyone would care what Vernon or his mother use to cook with is beyond me. All I got from this spot, apart from the wooden performances, was that Vernon thinks Flora's cooking liquid looks 'weird' - not the greatest message for an ad campaign."