"I can't see how being served in an optician can be compared to being forced through a sausage factory. This is an overly literal depiction of a piece of potentially interesting strategy. If anyone manages to recall that this was an ad for an optician, I'd be surprised, let alone one for Dollond & Aitchison. Specsavers shouldn't be overly concerned."
Claire Billings is left feeling somewhat bewildered by Delaney Lund Knox Warren & Partners' new ad for Dollond & Aitchison: