"The ad makes a bizarre comparison between the movement of clouds and the whims of a holidaymaker booking online. 'Clouds know how to travel,' the shameless Hugh Laurie opines. 'Sometimes, if they know exactly where they want to be, they're off.' Er, no. Quite apart from the fact that this is meteorological nonsense, does a holiday company really want to associate itself with clouds?"
Kate Nicholson is disappointed with DFGW's debut work for Expedia: