Diary: Turkey of the week - Diamond Ad Value/Kia

Francesca Newland is staggered by Kia's TV ad by Diamond Ad Value: "As the T-Mobile debacle showed us, it takes more than simply casting Andre Agassi to make a good ad. This Kia spot is a stinker: shots of the car, shots of Agassi, shots of the car, shots of Agassi ... It lacks an idea and forgets to tell consumers why they should buy a Kia." Seen worse? E-mail turkeys.campaign@haynet.com.


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